Collection: DeWayne Carter Fat Boy Friday X Hashtag Beanie Collab

The merch collab between DeWayne Carter of the Buffalo Bills and Hashtag Beanie brings together on-field toughness and streetwear style in a clean, powerful way. Centered around Carter’s identity, work ethic, and connection with Bills Mafia, the collaboration features a signature Fat Boy Friday Design that we all know and love. Designed to represent both resilience and community, the drop celebrates Carter’s presence in Buffalo and gives fans a fresh, wearable way to show support. Bold, functional, and built for winter, the DeWayne Carter × Hashtag Beanie collection captures the spirit of an athlete whose impact goes beyond the trenches.